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The REAL Reason Colt Stopped Making AR 15’s

ABC News has offered a perfect example of how the liberal mainstream media bends the truth to advance its narrative. In this case, ABC misled the public as to the real reason Colt Stopped Making AR 15’s.

ABC’s story related that “venerable gun manufacturer Colt” was halting production of the AR-15. ABC’s article wasted no time in connecting the company’s decision to recent mass shootings.

To plant that seed firmly in viewers’ minds, Mark Osborne of ABC News told readers that Colt decided based on an outcry from its customers. He reported that Colt, “At the end of the day, we believe it is good sense to follow consumer demand and to adjust as market dynamics change.”

Wow. That certainly comes off as a dramatic statement. Almost like Colt is stopping production of a gun based on mass shootings and the outcry from consumers.

ABC continued misleading readers by writing, “Dennis Veilleux, president and CEO of Colt said in a statement : ‘Colt has been a stout supporter of the Second Amendment for over 180 years, remains so, and will continue to provide its customers with the finest quality firearms in the world.’”

So, the lead story should read – “Colt halts production of AR15 after a series of mass shootings in which they were used.”

But that’s not true at all. Colt actually released a statement detailing why they did that. But to learn that you had to read almost the entire article to learn ABC News was just using the mass shooting connection to hook readers in. They eventually acknowledged, “The company did not mention mass shootings in its statement about stopping production and instead blamed the indefinite pause in making the weapon on a ‘significant excess manufacturing capacity.”

So you can see even when ABC News eventually told the truth about Colt’s motivations they made it seem like a lie. The made it seem like Colt was covering their tracks so as to not piss off their base, but was secretly agreeing with the gun control crowd by using the wording “instead blamed”.  

It’s true the company decided to stop production of the AR15 but it had nothing to do with mass shootings. However, Veilleux and Colt didn’t “blame” anyone because there was nothing to “blame” it on.

Colt made it plain weeks ago its decision is simply a matter of market saturation. As a spokesman for the gun manufacturer said, “there is an adequate supply for modern sporting rifles for the foreseeable future.”

Anyone with a marketing or business background knows that when a market is saturated, prices fall. A drop in price would hurt Colt and other gun manufacturers, so in reality Colt is trying to protect their business by temporarily halting production.

Had ABC’s Osborne cared about anything besides the narrative about banning the sports rifle due to shootings in El Paso and other cities, he would have pointed out the simple truth Colt has said from the beginning – it’s shifting its production priorities in order to focus on its biggest customer, the military.

If you compare ABC’s first paragraphs to the original Associated Press’s story you can immediately where the network strayed from the truth:

Gunmaker Colt says it is suspending its production of rifles for the civilian market including the popular AR-15.

Colt’s chief executive officer, Dennis Veilleux, says it is not permanently ending production but believes there is already an adequate supply of sporting rifles on the market. He said in a statement Thursday the company will concentrate on fulfilling military and law enforcement contracts with its rifle manufacturing.

Had the ABC talking head just read the AP report on the air, the network’s audience would have known the real story – Colt made a commonsense business decision to ensure its biggest spending client was satisfied, plain and simple.

Evan Brune of Shootingillustrated.com explains that Colt’s business has four main pillars that make up its market: law enforcement, international, and retail sales along with government contracts.

The business reality is that Colt lost its longstanding primary contract for military-issue M4s and M16s, weapons its AR15 is styled after, in 2003.

In the last decade, there has been a significant decline in demand for modern sporting rifles on the consumer side. With a heavy obligation to its military contracts and reduced demand for the rifles on the consumer side, Colt made a good business decision.

“We listen to our customers,” said Paul Spitale, Colt’s senior vice president for commercial business. “The whole basis for our reorganization was consumer feedback.” In this instance Spitale seems to be referencing his biggest consumer: military contracts, not individual buyers.

As Brune observed in his article, “To tie up production capacity in producing commercial semi-auto-only guns that nobody’s buying at the expense of outstanding military contracts is just bad business.”

But ABC News deemed reporting that Colt made a logical business decision too boring and it would have done nothing to keep the spotlight on mass shootings.

ABC News thinks the media’s narrative is more important than the truth. Let this be an object lesson – read below the fold!


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